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In today’s competitive SaaS landscape, selecting the ideal interactive demo platform is vital for enhancing the effectiveness of your marketing, sales, and customer success efforts. This article offers an in-depth comparison of three leading platforms—Supademo, Walnut, and Fable—helping you make a well-informed decision by analyzing their features, pricing, and overall benefits.

What to expect:

  • A detailed comparison of Supademo, Walnut, and Fable.
  • Key insights into the advantages and potential limitations of each platform.

Comparison at a glance

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Supademo

Supademo

Supademo provides a streamlined platform for creating product demos using screenshots, primarily focused on improving product onboarding, training, and customer support. The platform also incorporates AI-powered voiceovers to make demos more engaging, and they are perfect for embedding on websites or sharing with clients.

Supademo Pros

  • AI Integration: Supademo leverages AI for voiceovers and automated text generation, making demos more dynamic and polished for users.

  • Ease of use: With a user-friendly interface, Supademo allows for quick and effortless demo creation, without needing a steep learning curve.

  • Demo branching: The platform allows for demo branching, enabling users to personalize the experience and make demos more engaging and interactive.

Supademo Cons

  • Limited flexibility: Supademo only supports screenshot-based demos, limiting options for more interactive or dynamic content.

  • Limited integrations: Lacks integration with some widely-used marketing tools such as Marketo or Segment, which can be a drawback for marketing teams needing greater connectivity.

  • Minimal customizations: Supademo doesn’t capture or utilize HTML and CSS elements, limiting customization options.

Exploring alternatives to Supademo

With the lack of HTML demo features and limited customization, some users may find themselves exploring other platforms to better meet their go-to-market needs.

Walnut

Walnut

Walnut is a demo platform built for sales teams, allowing them to create interactive, clickable demos for use in live presentations or as follow-ups. The no-code interface ensures that users can easily customize demos, making the sales process more engaging and seamless.

Walnut Pros

  • Collaborate with prospects: Walnut allows prospects to comment and collaborate directly within demos, fostering interaction and engagement.

  • Advanced features: Walnut includes robust features that help sales teams craft highly personalized demos to suit the needs of individual prospects.

  • Demo templates: The platform offers reusable demo templates, making it easier for sales reps to quickly personalize and tailor demos for different prospects.

Walnut Cons

  • No free trial: Walnut does not provide a free trial option, requiring users to commit before experiencing the platform.

  • Unnecessary complexity: For users needing simpler demos, Walnut can become overly complicated.

  • Steep learning curve: Walnut’s extensive features result in a steeper learning curve, making it harder for beginners to get started immediately.

Exploring alternatives to Walnut

Given the lack of a free trial, slower implementation, and complex features, teams may consider alternatives that provide simpler setups and greater flexibility, particularly as Walnut’s pricing starts at $10,000 per year.

Fable

Fable is an interactive demo platform aimed at marketing and sales teams of all sizes, offering extensive customization to create demos that enhance engagement and streamline sales. With advanced analytics and seamless integration with other tools, Fable helps improve sales strategy and performance.

Fable Pros

  • Free trial: Fable offers a free plan, allowing users to create their first interactive demo in just five minutes, making it easy to get started.

  • Extensive customization: With robust HTML customization options, Fable allows teams to modify, hide, blur, or remove elements within demos, ensuring they can adapt demos to meet their specific needs.

  • Multiple integrations: Fable integrates smoothly with popular tools like HubSpot, Salesforce, Mailchimp, and Pipedrive, ensuring that demo data is seamlessly managed within your marketing and sales workflows.

Fable Cons

  • Limited user capacity: Fable does not provide unlimited user seats, which could be restrictive for larger teams needing broad access.

  • Product duplication: The platform creates a replica of your product for demo purposes, which may limit the ability to make live edits or customizations in real-time.

Feature comparison

Types of demos

  • Fable: Provides fully interactive HTML demos across all its plans.

  • Supademo: Primarily designed for quick screenshot or video-based demos.

  • Walnut: Allows for the creation of HTML demos.

AI demos

  • Fable: With Quilly, Fable’s AI demo co-pilot, users can generate demo content in any language, create themes, and automatically develop modules, all with simple prompts.

  • Supademo: Uses AI to simplify the process of creating voiceovers for demos.

  • Walnut: Includes AI-powered demos that help sales teams craft engaging, personalized content.

Demo coaching

  • Fable: Offers demo coaching to help users design demos that align with industry best practices.

  • Supademo: Does not include demo coaching in any of its plans.

  • Walnut: Provides access to demo experts who help ensure demos are created according to best practices.

Advanced analytics

  • Fable: Provides comprehensive analytics that offer detailed insights into demo performance, supporting data-driven decision-making.

  • Supademo: Includes limited insights and analytics for demo tracking.

  • Walnut: Offers in-depth analytics to capture important data and help teams make informed choices.

Why choose Fable

Fable is built for simplicity and flexibility, offering powerful AI features that make it easy to generate and customize demo content. The platform’s Quilly AI co-pilot allows users to create detailed demos in minutes using intuitive prompts, and Fable’s mobile-responsive design ensures seamless performance across all devices.

With demo hubs that allow teams to manage multiple demos and tailor each experience to the needs of different prospects, Fable offers the customization and scalability needed to enhance your sales and marketing efforts. Integrations with popular tools ensure all demo data is streamlined within your workflows, making Fable the ultimate solution for teams looking for efficiency and engagement.

If you’re in need of a demo platform that provides both simplicity and advanced functionality, Fable is the perfect choice.

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Conclusion

Choosing the right interactive demo platform is critical to aligning with your business objectives. While Supademo and Walnut offer simplicity and ease of use, Fable’s advanced features and extensive customization options make it an ideal platform for businesses looking to create engaging, tailored demos that resonate with their audience.

Choosing the right interactive demo platform

  • Opt for Fable if you need a highly customizable demo platform featuring advanced analytics and integrations, perfect for boosting engagement and optimizing your sales and marketing strategies.

  • Opt for Supademo if you’re looking for a quick, simple way to create screenshot demos for embedding on your website or internal training purposes, ideal for showcasing product features and education.

  • Opt for Walnut if you’re in need of a sales-driven platform that makes it easy to create, share, and personalize no-code demos for live presentations or follow-ups, helping drive engagement and streamline the sales process.

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