In the highly competitive SaaS landscape, choosing the right interactive demo platform can play a pivotal role in the success of your marketing, sales, and customer success teams. This article offers a detailed comparison of three leading platforms—Tourial, Walnut, and Fable—giving you the insights needed to make an informed decision based on features, pricing, and overall value.
What you'll learn:
- How Tourial, Walnut, and Fable stack up against each other.
- An overview of the main strengths and weaknesses of each platform.
Comparison at a glance
Tourial
Tourial is a platform that empowers marketing teams to create interactive product tours, enabling prospects to experience a product before engaging in a sales conversation. Tourial’s Demo Center feature also allows marketers to showcase multiple product tours on a single landing page, making it easier to highlight various aspects of their products.
Tourial Pros
Create demo centers: Tourial enables marketing teams to offer website visitors a choice of their journey based on factors like use case, industry, or persona, providing a personalized experience.
Integrates with marketing tools: The platform integrates seamlessly with popular tools such as HubSpot and Marketo, helping marketing teams to efficiently manage data and streamline their workflows.
Customization: Tourial offers flexible branding and customization options, allowing product tours to be tailored to align with the company’s visual identity and messaging.
Tourial Cons
No fixed pricing: Tourial's pricing is variable, depending on the required features, team size, and other factors, which can make budgeting more challenging.
Mobile experience: The mobile version of Tourial lacks the refinement of its desktop counterpart, which may be a drawback for users who frequently access product tours via mobile devices.
Learning curve: New users may experience a learning curve, especially when developing more complex and detailed tours, requiring additional time and training.
Exploring alternatives to Tourial
The lack of a free trial, combined with slower implementation and variable pricing, may lead some users to consider alternative platforms. With starting prices of $600 per month plus additional fees for demo centers, committing to Tourial can be difficult without the chance to test the product first.
Walnut
Walnut is a demo platform designed to help sales teams create interactive, clickable demos that can be used in live presentations or shared as follow-ups after sales calls. Walnut's no-code interface allows users to customize demos easily, enhancing engagement and streamlining the sales process.
Walnut Pros
Collaborate with prospects: Walnut allows prospects to comment and collaborate directly within the shared demos, fostering engagement.
Advanced features: Walnut offers features that enable sales teams to create highly personalized demos tailored to the needs of individual prospects.
Demo templates: Walnut supports the creation of reusable demo templates, allowing account executives to quickly personalize demos for different prospects.
Walnut Cons
No free trial: Walnut does not provide a trial option, requiring a purchase commitment without the opportunity to test the platform first.
Unnecessary complexity: The platform can become overly complex for users needing to create simple demos regularly.
Steep learning curve: Walnut’s complexity can result in a steep learning curve, making it more challenging for new users to get started quickly.
Exploring alternatives to Walnut
The absence of a free trial, combined with slower implementation, less flexibility, a steep learning curve, and higher pricing, may prompt some users to seek alternative products. With prices starting at $10,000 per year, it can be difficult for growing teams to decide on Walnut without the option to try the product before committing.
Fable
Fable is made for marketing and sales teams of all sizes, offering highly customizable interactive demos designed to boost engagement and streamline sales processes. With advanced analytics and seamless integrations, Fable serves as a powerful tool for driving sales success.
Fable Pros
AI demo co-pilot: In just 5 minutes, you can create a fully customized demo, featuring auto-generated content, multilingual functionality, brand-specific themes, and instant module creation—all guided by intuitive prompts.
Free to start: Fable offers a free plan that enables users to create their first interactive demo in as little as five minutes.
Mobile responsive demos: Fable’s mobile responsiveness ensures demos are optimized for all devices, providing a seamless user experience.
No engineering support needed: Fable is built with marketing and sales teams in mind, allowing them to set up and manage demos without needing engineering support, making it accessible and easy to use.
Fable Cons
Limited user seats: The platform limits the number of user seats available, which may pose a challenge for larger teams requiring broader access.
Product replication: Fable creates a replica of your product for demo purposes, which restricts direct edits or customizations to the live product, potentially limiting its suitability for all use cases.
Feature comparison
Free trial
Fable: Offers a 14-day free trial across all plans and includes a free plan to create one demo.
Tourial: Does not offer a free trial.
Walnut: No free trial option available.
AI demos
Fable: Fable’s AI demo co-pilot, Quilly, empowers you to create demos in any language, design brand-aligned themes, automatically build modules, and perform various other tasks using straightforward prompts.
Tourial: Does not offer AI-powered demo features.
Walnut: Features AI-powered demos that assist sales teams in creating engaging demos.
Responsive design
Fable: Demos are optimized for all device types, ensuring a seamless mobile experience.
Tourial: Lacks mobile-responsive design features.
Walnut: Supports the creation of responsive demos for a consistent user experience across devices.
Demo hubs
Fable: Includes advanced demo hubs for creating collections of demos, enabling personalized demo journeys.
Tourial: Supports demo centers for managing and showcasing multiple demos on one landing page.
Walnut: Does not provide demo hubs or demo center features.
Why choose Fable
Fable is engineered to make the process of creating interactive product demos both fast and incredibly customizable. Leveraging the AI demo co-pilot, you can generate demo content, build themes, and create modules in just minutes with simple prompts. The platform’s multilingual support also makes it an ideal choice for global teams.
Fable’s demo hubs enable teams to efficiently manage and customize multiple demos, providing visitors with personalized and engaging experiences. Additionally, with full mobile optimization, your demos will look and perform flawlessly on any device, offering a seamless experience.
If you need a platform that’s quick to deploy, flexible, and highly customizable, Fable is the ideal fit.
Start for free and create your first interactive demo in just minutes!
Conclusion
Choosing the right interactive demo platform depends on aligning your decision with your specific needs and goals. While Tourial and Walnut offer unique benefits, Fable’s advanced features and customization capabilities make it a compelling option for businesses looking to create powerful and personalized demos.
Choosing the right interactive demo platform
Choose Fable if you aim to accelerate conversions and secure more deals using flexible, AI-driven demos, complete with powerful analytics and effortless integrations.
Choose Tourial if you're looking for a platform that allows the creation and display of multiple product tours on a single landing page, ideal for providing a comprehensive, self-guided exploration of your product to prospects.
Choose Walnut if you require a sales-centric platform that facilitates creating and sharing personalized, no-code demos for live presentations or follow-ups, enhancing prospect engagement and streamlining the sales process.