In the fast-paced world of SaaS, selecting the right interactive demo platform can significantly impact the effectiveness of your marketing, sales, and customer success efforts. This article provides an in-depth comparison of three top contenders—Tourial, Supademo, and Fable—guiding you through their features, pricing, and overall value to help you make a well-informed choice.
What you'll learn:
- How Tourial, Supademo and Fable stack up against each other.
- The key pros and cons of each platform.
Comparison at a glance
Tourial
Tourial is a platform that allows marketing teams to create interactive product tours, helping prospects experience a product before engaging in a sales conversation. Marketers can also use Tourial’s Demo Center to showcase multiple product tours on a single landing page, making it easier to highlight various aspects of their products in one place.
Tourial Pros
Create demo centers: Marketing teams can allow website visitors to choose their own journey based on use case, industry, and persona.
Integrates with marketing tools: Tourial integrates with the likes of HubSpot, Marketo, among others to make it easy for marketing teams to push data to their preferred tools.
Customization: Tourial provides flexible options for branding and customizing tours, ensuring that the tours align with the company’s visual identity.
Tourial Cons
No fixed pricing: Tourial’s pricing is variable, depending on the features you need, your team size, and other factors.
Learning curve: There can be a slight learning curve when first using the platform, especially for creating more complex tours.
Mobile experience: The mobile experience of Tourial is not as polished as its desktop counterpart, which can be a drawback for users accessing tours on mobile devices.
Exploring alternatives to Tourial
However, the lack of a free trial, slow implementation, and higher pricing might prompt a search for an alternative product. With a pricing that starts from $600/month and an additional subscription fee for their demo centers, it can become hard to take a decision even without having an option to try the product out in the first place.
Supademo
Supademo offers users a way to create product demos using screenshots. It helps teams enhance product onboarding, training, and customer support by creating engaging, AI-powered voice-overs that can be easily shared or embedded on websites.
Supademo Pros
AI Integration: Features such as AI voiceovers and automated text generation enhance the demo experience, allowing for more engaging and professional presentations.
Demo branching: Users can choose their own demo journey.
Ease of use: Supademo is praised for its straightforward, intuitive interface that allows users to start creating demos without a steep learning curve.
Supademo Cons
Limited flexibility: Only offers screenshot-based demos.
Limited integrations: Does not integrate with tools like Marketo or Segment.
Minimal customizations: Does not capture HTML and CSS elements.
Exploring alternatives to Supademo
However, the lack of HTML demos, advanced features and customization options might prompt a search for an alternative product especially if you are growing your go-to-market team.
Fable
Fable empowers marketing and sales teams to create tailored interactive demos that captivate audiences and optimize sales processes. With its sophisticated analytics and seamless integration capabilities, Fable provides businesses with tools they need to enhance engagement and drive impactful results.
Fable Pros
Free to start: With Fable's free plan, users can create their first interactive demo in just 5 minutes.
Deep customizations: Fable's on-screen HTML customization allows teams to edit, hide, blur, or delete any element in their demo, making it a versatile tool for all go-to-market teams.
Demo hubs: Fable boasts the most advanced demo hub product on the market, allowing teams to create a collection of demos with multiple customizations. Visitors can personalize their demo journey with Fable's advanced branching.
AI demo co-pilot: Build your demo in just 5 minutes. Generate the right demo content, toggle between different languages, create themes aligned with your brand, and automatically organize demo modules—all with a few easy prompts.
Fable Cons
Limited user seats: Fable does not offer unlimited user seats.
Product replication: Fable replicates your product, preventing direct edits or customizations to the live version.
Feature comparison
AI demos
Fable: Quilly, Fable’s AI demo co-pilot, empowers you to create multilingual demo content, design brand-specific themes, automatically build modules, and accomplish even more with just a few easy prompts.
Tourial: Tourial does not have AI powered demos yet.
Supademo: Supademo’s AI demos make it easier to create voice overs.
Responsive design
Fable: Their mobile responsiveness strategy ensures demos are optimized for all devices.
Tourial: They do not help you create responsive demos.
Supademo: Since these are screenshot demos - a scaled down version can be used in mobile devices.
Demo coaching
Fable: Their demo experts assist you in creating demos that follow all best practices.
Tourial: This is not included in their pricing plans. Additional packages need to be purchased.
Supademo: Demo coaching is not available in any of Supademo’s plans.
Slack support
Fable: Dedicated Slack support is available to assist you whenever needed.
Tourial: They do assign dedicated CSM in some of their plans, but slack support is not available.
Supademo: Though Supademo offers dedicated support in its highest tier, there is no slack support.
Why choose Fable
Fable makes it easy to craft interactive and highly customizable product demos, combining speed with flexibility. Thanks to the AI demo co-pilot, you can create demos, themes, and modules within minutes using straightforward prompts, and its multi-language support is a game-changer for global teams.
Fable’s demo hubs allow seamless management of multiple demos, providing users with a personalized experience. Additionally, Fable’s mobile-optimized platform ensures your demos look great and function seamlessly on any device.
Start for free and create your first interactive demo in just minutes!
Conclusion
When choosing an interactive demo platform, it's essential to align your choice with your specific needs and objectives. Tourial and Supademo certainly have their own merits, but Fable stands out with its robust features and unparalleled customization capabilities, making it an ideal option for businesses looking to craft engaging and tailored demos that truly resonate with their audience.
Choosing the right interactive demo platform
Choose Fable if you want a highly customizable platform to improve conversions and close deals faster through personalized demos, advanced analytics, and effortless integrations—all powered by an AI demo co-pilot.
Choose Tourial if you want a platform that allows you to create and showcase multiple product tours on a single landing page, ideal for providing prospects with a comprehensive, self-guided experience of your product.
Choose Supademo if you want a quick, easy way to create screenshot demos for embedding on your website or internal use, perfect for showcasing product features and training.