About Tourial
Tourial is a popular choice for marketing teams looking to create demo centers that include multiple product tours.
However, the lack of a free trial, slow implementation, and higher pricing might prompt a search for an alternative product. With a pricing that starts from $600/month and an additional subscription fee for their demo centers, it can become hard to take a decision even without having an option to try the product out in the first place.
If you are on the lookout for a demo platform that lets you create your first demo in 5 minutes and with an affordable price tag, do consider these Tourial alternatives listed below.
Alternatives to Tourial
Fable
Best suited for: Marketing & sales teams of all sizes
Fable is an intuitive demo platform designed to help marketing and sales teams create impressive interactive demos in just 5 minutes.
Demo capabilities: Screenshot & HTML demos
Pros:
AI demo co-pilot: Finish your demo in under 5 minutes. Generate fitting demo content, adapt to various languages, create branded themes, and automatically structure demo modules—just by giving a few prompts.
Start for free: Fable offers a free plan that allows you to create your first interactive demo in just 5 minutes.
Demo hubs: Fable features the most advanced demo hub product on the market, enabling teams to create collections of demos with multiple customizations. Visitors can personalize their demo journey with Fable's advanced branching capabilities.
Advanced analytics: Fable provides a robust analytics dashboard with demo-level and user-level insights, including funnel drop-offs and lead activity, offering all the necessary data to optimize your demos.
Cons:
Limited user seats: Fable does not offer unlimited user seats.
Replica limitations: It creates a replica of your product and does not support direct edits or customizations to your live product.
Pricing: Fable offers a free plan to get you started, with paid plans beginning at $40 per user per month.
Also read: Why GTM teams choose Fable over Tourial
Navattic
Best suited for: Marketing teams in growing SaaS companies
As one of the pioneers in the interactive demo space, Navattic is designed specifically for marketers to quickly create product tours.
Demo capabilities: Screenshot & HTML demos
Pros:
No engineering support needed: Navattic demos can be created without involving your engineering team.
SEO optimized demos for marketing teams: Navattic focuses on SEO optimization, making it easier for GTM members.
Integrates with marketing tools: Navattic integrates with tools like Marketo, Mixpanel, and Google Analytics, allowing marketing teams to easily push data to their preferred platforms.
Cons:
No free plan or trial: You must book a demo with their sales team to learn more before trying Navattic; there is no free option.
No demo hub/demo center: Navattic lacks a demo center feature, which is crucial for marketing teams showcasing multiple demos.
Steep learning curve: Getting started with Navattic requires a learning curve compared to some other platforms.
Pricing: Starts from $500/month, billed annually.
Storylane
Best suited for: Sales & marketing teams in growing SaaS companies
Storylane is a versatile platform used by sales and marketing teams of all sizes to create quick interactive demos.
Demo capabilities: Screenshot & HTML demos
Pros:
Offers both screenshot & HTML demos: Teams can choose between screenshot demos or HTML capture based on their needs.
Fast implementation: Get started quickly without needing developer involvement.
Integrates with sales and marketing tools: Integrates with HubSpot, Segment, Google Analytics, and more, making it easy to push data to preferred tools.
Cons:
Minimum of 5 users: HTML capture demos require paying for a minimum of 5 licenses, even if only 1 user intends to use the product.
No device segmentation: Storylane does not segment your demo viewers by device.
No unlimited seats
Pricing: Paid plans start from $50/user/month.
Demoboost
Best suited for: Pre-sales teams in mid-market companies
Demoboost is ideal for pre-sales teams to create demos and equip their AEs for demo calls.
Demo capabilities: HTML demos
Pros:
Live demo features: Includes speaker notes, collaboration tools, and more.
Multiple integrations: Seamlessly connects with HubSpot, Clearbit, Slack, and Google Analytics.
Cons:
Learning curve: Requires some coding effort to customize demos.
Performance issues: Some customer reviews mention unexpected lags, shutdowns, and resets.
Pricing: Starts from $800/month, billed annually.
Walnut
Best suited for: Sales teams in large companies
Walnut is a demo platform focused on sales teams, designed to share clickable demos post-calls as leave-behinds or use them during live demos.
Demo capabilities: Screenshot & HTML demos
Pros:
Collaborate with prospects: Enables prospects to comment and collaborate within shared demos.
Advanced features: Helps sales teams create personalized demos for all their prospects.
Demo templates: Allows sales teams to create demo templates that individual AEs can reuse for personalized demos.
Cons:
No free trial: Walnut does not offer a trial option before purchase.
Unnecessary complexity: The platform can become complex for creating simple demos on a day-to-day basis.
Steep learning curve: Requires a steep learning curve due to its complexity.
Pricing: Starts from $750/month, billed annually.
Reprise
Best suited for: Sales teams in enterprise companies
Reprise is known for its Reveal product, which enterprise sales teams use to create demo environments instead of POCs.
Demo capabilities: Sandbox environments and HTML demos
Pros:
Robust APIs: Their API infrastructure allows developers to handle complex use cases and develop advanced functionalities.
Offline demos: Supports offline demo capabilities, enabling teams to present sandbox demos at trade shows and events.
Enterprise-grade security: Provides top-tier security standards with SOC2, GDPR, and CCPA compliance.
Cons:
Significant engineering effort: Implementing Reprise requires substantial developer effort.
Limited analytics capabilities
Learning curve: Involves a learning curve compared to some other platforms.
Pricing: Starts at $2500/month, billed annually.
Testbox
Best suited for: Sales teams in enterprise companies
Testbox is preferred by teams needing to create data-filled POCs to share with prospects.
Demo capabilities: Sandbox environments
Pros:
Up-to-date demos: As a live instance of your product, Testbox ensures your demo remains current with each product release.
User-level analytics: Advanced analytics provide timely insights into prospect behavior.
Pre-configured data sets: AEs can select from custom data sets designed for various industries.
Cons:
- Significant engineering effort: Implementing Testbox requires substantial developer effort as it operates as a live instance.
Pricing: Starts at $3000/month, billed annually.
Demostack
Best suited for: Sales teams in enterprise companies
Demostack is demo automation software that creates a clone of your product. Enterprise sales teams use Demostack for live demos and leave-behinds.
Demo capabilities: Sandbox environments
Pros:
Quick implementation: No need for engineering involvement, as Demostack uses cloning technology to replicate your product.
AI data generator: Generates realistic data for use in your demos.
Cons:
Limited integrations
High maintenance: Significant effort is needed to update the cloned product with each new release.
High costs: The pricing structure includes both platform and user-based licensing fees.
Pricing: Starts at $2500/month, billed annually.
Saleo
Best suited for: Sales teams in enterprise companies
Saleo is a sales demo platform designed to help teams create tailored demos for sales calls by overlaying customizations on top of your product.
Demo capabilities: Live demos
Pros:
Customizable overlays: Allows you to create personalized demos by overlaying customizations on your product before each sales call.
Easy customization: Modify your product using Saleo’s Chrome extension without the need for cloning.
Cons:
Limited to sales teams: Not designed for marketing or customer success teams.
Dependence on Saleo's team: Data modifications require assistance from Saleo’s team, which can be a drawback for sales teams needing frequent updates.
High maintenance: Significant effort is required for updates or releases.
Pricing: Starts at $3300/month, billed annually.
Supademo
Best suited for: Small teams on a budget
Supademo is an efficient tool for creating quick screenshot demos, suitable for internal use or for embedding on your website.
Demo capabilities: Screenshot demos
Pros:
AI features: Speeds up the creation of simple demos with AI assistance.
Demo branching: Users can choose their own demo journey.
Export options: Demos can be exported for use in onboarding processes.
Cons:
Limited flexibility: Only offers screenshot-based demos.
Limited integrations: Does not integrate with tools like Marketo or Segment.
Minimal customizations: Does not capture HTML and CSS elements.
Pricing: Paid plans start at $36/user/month.
Arcade
Best suited for: Small teams looking to create video demos
Arcade is an entry-level demo platform, serving as an alternative to Loom for creating video demos.
Demo capabilities: Video demos
Pros:
Multimedia content: Allows adding audio, background music, images, and more to keep users engaged.
AI-generated copy: Saves time and simplifies the creation of initial demos.
Export options: Users can export demos as GIF or MP4 files.
Cons:
Limited flexibility: Only supports video-based demos.
Limited analytics and customization: Fewer options for analytics and customization.
Lack of interactivity: Demos are video-based and do not capture HTML elements.
Pricing: Paid plans start at $38/user/month.
Comparison table
Conclusion
In conclusion, the best approach to selecting a Tourial alternative is to try the options before making a purchase. We recommend choosing a product that fully meets your specific use case and provides all the necessary features. Interactive demos have become an essential component of go-to-market teams, making it crucial to select the right partner to support your growth journey.
And if it helps, here are our top three picks as alternatives to Tourial:
Storylane: Best suited for sales & marketing teams in growing SaaS companies.
Fable: Best suited for marketing & sales teams of all sizes.
Navattic: Best suited for marketing teams in growing SaaS companies.